5&5 Studios
Performance marketing built
for Japan's platforms.
We create paid media strategies aligned with your goals — from awareness to conversion — informed by a real understanding of how Japanese consumers discover and buy.
A sample of what we operate. If a channel makes sense for your category and we do not already run it, we will learn it rather than leave it out of the plan.
How we run your paid media
Channel strategy
Meta, Google, YouTube, LINE, Yahoo Japan, TikTok, Amazon, Rakuten, Pinterest, X, LinkedIn and OTT among others. Those are examples rather than the full list, and the mix is chosen against your goals and your category rather than run down as a checklist.
Creative testing and iteration
We test hooks, messaging, and formats systematically, so budget moves toward what's actually working instead of what we assumed would work.
Conversion-tuned landing pages
Landing experiences built around what actually builds trust with Japanese buyers, not a direct translation of your global site.
Reporting and budget allocation
Clear, regular reporting on performance, with budget shifted toward the channels and creative that are earning it.
Tracking and measurement
Tracking is built before spend starts, so the first month of data is worth reading. Where a channel cannot be attributed cleanly, we say so rather than reporting a number we do not trust.
Audience and offer testing
Price framing, bundle structure and first-purchase incentives get tested alongside the creative, because in Japan the offer often moves performance more than the targeting does.
Ads are only as good as the creative behind them
In Japan the creative decides most of the outcome, so we run creative as a production system rather than a set of assets handed over once. Concepts, formats, copy and creator content are all built to feed the same campaigns and to be replaced as soon as the numbers say they should be.
That system is the reason paid works for our clients. The media buying is the visible part, but what makes it scale is having new material to test every week and knowing which part of it earned the result.
Concepts built for the market
Hooks, claims and visual codes drawn from how your category is actually sold here, rather than adapted from the global campaign after the fact.
A test matrix, not one-off assets
Each concept ships in several variants so we can see whether the hook, the format or the message is doing the work, and reuse that answer on the next round.
Creator content as ad creative
Content from the creators we work with goes straight into paid campaigns with usage rights agreed up front. It is often the highest performing material in the account.
Japanese copy written, not translated
Ad copy and landing page text written by Japanese copywriters, checked against category norms, then tested like every other variable.
One system, not four suppliers
Paid media sits at the centre and everything else is built to feed it. Creators produce assets that run as ads, social tests messaging that later shows up in campaigns, and landing pages are tuned against the traffic the ads actually send. Most of our clients run advertising alongside content and influencer work for exactly that reason, and it is also why the whole thing moves faster than briefing four agencies who never see each other's numbers.
Ready to talk paid media?
Let's look at what's working, what isn't, and where the opportunity is.